The Agency Process™ is the framework that turns a high school student into a working professional — recruitment to alumni, brief to campaign, reflection to portfolio. The full playbook is in development. Here's the arc it will follow.
The Agency Process™ is aligned to the Arizona CTE Marketing Technical Standards (52.1801). Every squad delivers a slice of the state curriculum — foundations & promotion, consumer behavior & selling, market research & distribution, management & finance, and economics. Students explore all eight squads for full breadth, then specialize for depth — and graduate prepared for the Marketing Technical Skills Assessment.
Students are not defined by an unsuccessful first attempt. They are defined by how they respond. When work does not meet expectations, students are expected to listen, seek clarity, revise thoughtfully, and continue working toward a solution that better reflects the client's vision.
Agency Waypoints 11, 13 & 19 — feedback is part of the creative process, and we are defined by our response.