RM

Your Department · Your Shelf · Your Event

RM Marketing & Communications Agency — find your reading, train for your event
Read → Steal an idea → Apply it to Slippers for Stories → Measure it → Compete at DECA
Every department has a shelf in our class library and a DECA event it trains you for. Start with your department's books for your Reading Log and your “Steal Like a Marketer” ideas — but you're free to roam the whole library. Influence and Contagious sit on more than one shelf because every marketer should know them.
🎨 Brand Strategy & CreativeEvery great brand begins with one great idea.
Your shelf
  • Building a StoryBrand · Miller
  • All Marketers Are Liars · Godin
  • This Is Marketing · Godin
  • Conviction Marketing · Roach
You're training for
MCSIMCP/IMCS/IMCEPMK
🎥 Advertising & Digital MediaTell stories. Inspire action. Create impact.
Your shelf
  • Contagious · Berger
  • Jab, Jab, Jab, Right Hook · Vaynerchuk
  • Digital Drew's Playbook · Blumenthal
  • Marketing Magic · Suarez
You're training for
IMCP/IMCS/IMCEMCSSEM
📢 Public Relations & CommunicationsThe voice of our mission.
Your shelf
  • Permission Marketing · Godin
  • Influence · Cialdini
  • Simple Marketing for Smart People · Broas
You're training for
MCSPMK
🤝 Sales & PartnershipsBuild relationships. Create opportunities.
Your shelf
  • The Revenue Zone · Burton
  • The 1-Page Marketing Plan · Dib
  • Influence · Cialdini
  • Simple Marketing for Smart People · Broas
You're training for
PSEBSMBFS
🎪 Events & ExperiencesCreate moments. Build community. Inspire action.
Your shelf
  • Guerrilla Marketing · Levinson
  • Contagious · Berger
  • Small Business Handbook for Social Media · ($5 campaigns)
You're training for
IMCESEM
📊 Research & AnalyticsDriven by data. Powered by insight.
Your shelf
  • HBR's 10 Must Reads on Strategic Marketing
  • Marketing to Mindstates · Leach
  • Profit-Driven Digital Marketing · Vo
  • Marketing Management · Kotler (reference)
You're training for
BORSEORMTDMPFN
CREATE · INSPIRE · IMPACT — Students build brands that strengthen communities.