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The BrandSmith
Squadron
We forge ideas into identities that stand the test of time.
Motto — Identity Starts Here.
The BrandSmith Squadron patch — anvil, hammer, forged RM
🔨 Theme: WWII Aircraft Factory + Master Blacksmith  ·  Color: Foundry Blue  ·  Mascot: Mountain Lion Blacksmith  ·  Tagline: We Forge Ideas Into Identities.

Purpose Why we exist

The BrandSmith Squadron is the creative heart of the agency — everything begins here. Before an ad is produced, an event promoted, a partnership sold, or a story told, someone has to create the identity. BrandSmiths are the architects of that identity: they forge ideas into brands people recognize, trust, and love.

Identity Starts Here.Great brands are forged, not accidents. Every logo, color, mascot, font, and poster starts with intentional design. We don't just make things look nice — we make people feel something.

The BrandSmith Squadron recruitment poster
Squadron recruitment poster · 18×24 · print-ready

What We Do

Design logosBrand standardsDevelop mascotsVisual identitiesPostersSocial graphicsWebsitesMarketing assetsCampaign graphicsTypography systemsPresentation templatesBrand consistency

You'll Love This Team If You…

  • Notice logos everywhere
  • Love drawing & digital art
  • Enjoy Photoshop and making things look amazing
  • Like solving visual problems and sweating details
  • Want your work to influence thousands of people
  • Like creating things from nothing — and leaving something lasting

Final Approved Identity Canon

DepartmentBrand Strategy & Creative
SquadronThe BrandSmith Squadron
ThemeWWII Aircraft Factory + Master Blacksmith
Primary colorFoundry Blue (steel blue) — support: gold, white, black, steel gray
MascotMountain Lion Blacksmith — apron, welding goggles, hammer, anvil, glowing forged RM
MottoIdentity Starts Here.
TaglineWe Forge Ideas Into Identities.

Success Mindset

  • Think Creatively
  • Sweat the Details
  • Solve Problems
  • Collaborate Constantly
  • Take Pride in Craftsmanship
  • Leave Every Design Better Than You Found It

Career Pathways

Graphic DesignerCreative DirectorBrand StrategistArt DirectorMarketing DirectorVisual DesignerUX DesignerIllustratorBrand ManagerAgency Owner

Portfolio You Graduate With

  • Professional logo system + complete Brand Style Guide
  • Marketing posters & social campaign graphics
  • Presentation templates & website mockups
  • Brand mascot artwork & packaging concepts
  • A full digital asset library

Brand Voice & Rules

ConfidentCraftsman-likePurposefulCreativeProfessionalProud
Always use
  • Official RM logo + Foundry Blue
  • Mountain Lion mascot
  • Blacksmith imagery: anvil, hammer, sparks
  • Blueprint backgrounds, industrial type
Never use
  • Generic clip art
  • Modern corporate stock
  • Random mascots / cartoon styles
  • Non-official RM logos

"We don't decorate brands — we forge them."

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